Amazon: A Dip Worth Considering

Amazon. It’s rather astonishing, isn’t it? A company that began by selling books – actual, paper-and-ink books, remember those? – now essentially powers a significant chunk of the internet. And, like all things, it has its wobbles. Recently, the share price has taken a bit of a tumble, and the usual chorus of anxieties has begun. A perfectly normal occurrence, of course, but it does prompt the question: is this a moment for a sensible investor to perhaps… have a look?

The immediate cause of the fuss, as near as I can tell, is a hefty investment in artificial intelligence. Now, AI is a fascinating thing. It promises to do all sorts of clever stuff, but it also requires a truly colossal amount of computing power, and therefore, money. Amazon is apparently prepared to spend something in the neighborhood of $200 billion this year on this endeavor. That’s a lot of books. Or data centers, as the case may be.

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The AI Question

The market, predictably, has reacted with a degree of nervousness. It’s always struck me as a bit odd, this collective market psyche. It’s like a particularly excitable flock of birds. But the thing is, Amazon’s CEO, Andy Jassy, seems remarkably unperturbed. He points out that demand for Amazon Web Services (AWS), the company’s cloud computing division, is booming – up 24% year over year, which, when you consider the scale of AWS, is rather impressive. They’re, in his words, “monetizing capacity as fast as we can install it.” Which sounds… efficient.

The company has a backlog of orders totaling $244 billion. That’s not just a queue, that’s a rather substantial pile of future revenue. It suggests that someone, somewhere, believes in what Amazon is doing. And, crucially, they’re willing to pay for it. It’s a good sign, really. A bit like finding a full biscuit tin – always a reassuring experience.

Beyond the Clouds

Of course, Amazon is more than just cloud computing. It’s also, let’s not forget, a rather dominant force in the world of retail. It’s the largest consumer discretionary company by market cap, which is a fancy way of saying people buy a lot of stuff from them. And they’re remarkably good at keeping prices low – consistently the lowest, in fact, for the ninth year running, according to Profitero. That’s a competitive advantage, and a valuable one, especially when economic times are uncertain.

Advertising is another area where Amazon is thriving. They generated $21.3 billion in ad revenue last quarter – up 22% year over year. It seems everyone wants to advertise to Amazon’s customers, which is perfectly understandable. And they’re even venturing into satellite internet with Project Kuiper, signing deals with AT&T, DirecTV, and JetBlue. It’s a bit like watching a determined octopus – constantly reaching out in all directions.

A Long-Term Perspective

Wall Street, unsurprisingly, seems to think this dip is a buying opportunity. Of the 67 analysts surveyed by S&P Global, a staggering 63 rate the stock as a “buy” or “strong buy.” They predict a potential upside of around 33% over the next year. My colleague, Matt DiLallo, is even more bullish, predicting a near doubling of the stock price by 2030.

Will these predictions come true? Who knows. Predicting the future is a notoriously difficult business. But what I do know is that Amazon has a remarkable track record of innovation and growth. It’s a company that consistently disrupts industries and creates value for its customers. And, for a long-term investor, that’s a rather compelling combination. It’s a stock, as they say, to consider when it’s having a bit of a wobble. A bit like a good pair of walking boots – you appreciate them most when the path gets a little rough.

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2026-03-10 10:54