
The current enthusiasm for artificial intelligence is not, perhaps, entirely detached from reality. Recent reports from Alphabet suggest a continued, and indeed accelerating, investment in this field, despite a growing skepticism among some observers.
At a moment when questions are being raised about the sustainability of expenditure on data centers, processing units, and other necessary infrastructure, Alphabet has announced planned expenditures of $175 to $185 billion for the year 2026. This figure, roughly double the amount spent in 2025, and significantly exceeding analysts’ predictions, is not a matter for light dismissal.
The company’s fourth-quarter earnings reveal a pattern of growth that, while not necessarily indicative of ultimate success, does suggest that the current “AI boom” is, for the moment, continuing. It is worth examining the basis for this continued investment.

A Rejection of Premature Pessimism
Alphabet, with its diverse holdings – Google Search, Gemini, Google Cloud, and Waymo – is uniquely positioned to benefit from advances in artificial intelligence. The growth experienced across almost all of its business units is, on the surface, impressive.
Key figures from Alphabet’s Q4 2025 earnings include:
- Google Search revenue increased by 17% year over year.
- Google Cloud revenue grew by 48%.
- The user base of the Gemini application has surpassed 750 million monthly active users.
- Waymo continues to expand its operations and refine its autonomous vehicle technology.
This widespread growth, coupled with the aggressive spending plans for 2026, conveys a clear message: Alphabet believes in the long-term potential of AI, and is willing to commit substantial resources to secure its position in this evolving landscape. This is not necessarily a sign of optimism, but rather a calculated risk, based on the belief that the potential rewards outweigh the considerable costs.
Beyond the Hype: A Shift in Focus
The current phase of AI development, beginning with the viral success of OpenAI’s ChatGPT in late 2022, has been largely focused on generative chatbots – tools capable of responding to prompts and creating images or text. However, the true economic value may lie elsewhere – in the provision of AI services to businesses, through Application Programming Interfaces (APIs).
Recent demonstrations of Anthropic’s Claude, and the subsequent reaction in the software market, suggest a future where AI could potentially displace existing software products and services. This is a possibility that cannot be ignored.
OpenAI’s announcement of “Frontier,” a platform for developing and managing autonomous AI agents, further illustrates this shift. If successful, these agents could automate tasks currently performed by human employees, mirroring the impact of factory automation on manufacturing. The implications are significant.
The underlying theme is that AI has the potential to reshape large segments of the economy. The market reacted negatively to Alphabet’s spending plans, but the company clearly believes the stakes are too high to retreat. It is a gamble, certainly, but one that appears to be based on a sober assessment of the potential rewards.
The path forward is uncertain, and not all companies will be able to adapt. However, Alphabet’s earnings suggest that the current wave of investment in artificial intelligence is not, at least for the moment, abating. Whether this investment will ultimately yield substantial returns remains to be seen.
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2026-02-12 13:52