Alphabet: A Perfectly Good Beast

Now, most folks get all flustered about ‘tech stocks’. They jump up and down like fleas on a hound, convinced everything will vanish in a puff of silicon smoke tomorrow. Utter nonsense, of course. Technology isn’t magic, it’s just…stuff. And some stuff, believe it or not, is built to last. The trick is finding the stuff the greedy giants haven’t completely ruined yet.

There’s this company, see. Called Alphabet. Sounds like a particularly dull school, doesn’t it? But it’s not. It’s more like a colossal, slightly grumpy beast, and I suspect it’ll be lumbering around for quite some time. It’s already swallowed a rather large chunk of the world, becoming frightfully rich in the process, and frankly, that’s usually a good sign. They recently bumped up against the four trillion dollar mark, then had a little wobble. Good. A bit of a shake-up keeps them honest… or at least, prevents them from getting too comfortable.

This beast has a ‘moat’, they call it. A moat! Like a castle. Only instead of water, it’s filled with… well, with people being utterly dependent on its gadgets. It owns Google, you see. That’s the big one. The search engine. You ask it a question, and it spits out an answer. Most people can’t remember life before asking a glowing rectangle everything they want to know. It’s a bit sad, really, but undeniably clever. They’ve cornered ninety percent of the ‘asking’ market, according to some rather earnest number-crunchers.

Google Search is where the beast gets most of its grub – fifty-five percent of a rather enormous $113.8 billion pile of cash it made last quarter. And that’s just one of its greedy little paws. Chrome, the browser, has a stranglehold on seventy-one percent of the web. Android, the phone operating system, has seventy percent of the mobile world. And then there’s YouTube, which is like a never-ending television set, constantly demanding to be watched. Nielsen says it’s the most popular, which mostly means people have very little else to do.

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Now, I wouldn’t bet my best boots on YouTube staying on top forever. There’s this other beast, Netflix, snapping at its heels. Netflix is a bit more…refined, I suppose. YouTube is just a chaotic mess of videos. But even if YouTube loses its crown, it’ll still be a rather large, noisy, and profitable mess.

That means Alphabet, this colossal beast, is sitting on a rather large pile of cash – seventy-three billion dollars worth, to be precise. It’s also poking around in the world of ‘artificial intelligence’ and building self-driving cars, which sounds rather terrifying, frankly. But it’s a clever beast, and it has the money to try all sorts of things. So, if you’re looking for a place to park your money for a decade or more, this grumpy, cash-hoarding beast isn’t a bad place to start. Just don’t expect it to share.

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2026-02-10 10:52