It seems like streaming services raise prices every new year, and many people are now opting to watch with ads to avoid those costs. But if you still prefer ad-free streaming, be aware that Prime Video is increasing the price of its ad-free plan, now called Prime Video Ultra, to $5 a month. That’s going to hit our budgets!
As a big fan of Prime Video, I’ve been keeping track of their pricing. It currently costs $14.99 a month, or $139 if you pay for the year. When they started showing ads, they offered a way to avoid them for an extra $2.99 a month. Well, that ad-free option is now going up to $4.99 a month. It really makes you think about how much you value watching without interruptions, doesn’t it?
The recent price increase for Prime Video does come with a few benefits. If you subscribe to Prime Video Ultra, you’ll be able to stream on up to 5 devices at the same time (previously 3), download up to 100 shows and movies to watch offline (a big jump from 25), and enjoy access to 4K/UHD streaming. While it’s a step forward, it raises the question of whether these improvements truly justify the ongoing price increases for streaming services. You can find more details about Prime Video Ultra here.
Eventually, raising prices will drive viewers away. We’re already seeing people sign up for streaming services to watch specific shows or movies, then cancel their subscriptions. That’s not a sustainable strategy for these companies. We believe the first streaming service to lower its price will earn a lot of customer loyalty.
Okay, so the good news is Prime Video’s price increase only affects the plans without ads. Honestly, a lot of us are already used to seeing ads anyway, so it might not even hit my pocketbook. But seriously, my budget is already stretched thin – please, Prime Video, be gentle with our wallets!
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2026-03-13 20:02