A$AP Rocky x Ray-Ban’s “Next Generation” Collection Faces the Future

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Summary

  • A$AP Rocky has revealed his second endeavor as Ray-Ban’s Creative Director, entitled the “Next Generation” collection
  • The release spans three all-black sunglass frames: Ultra Wrap 001, Ultra Wrap 002, and Ultra Wrap 003.
  • Futuristic in design, the trio was first debuted on Rocky’s recent AWGE runway in Paris

A common thread running through A$AP Rocky’s artistic endeavors is their forward-looking nature. Whether it’s his fashion designs, collaborations, or music, every move he makes aims to innovate in some way. Recently, he took on the role of Creative Director for Ray-Ban, unveiling the Wayfarer Puffer frames last month and now preparing his second collection. As expected, this new line showcases Rocky’s futuristic perspective.

Titled fittingly as the “Next Generation” collection, Rocky unveiled his three innovative sunglass models for Ray-Ban during his AWGE Paris Fashion Week runway show: Ultra Wrap 001, Ultra Wrap 002, and Ultra Wrap 003. These forward-thinking eyewear designs made their grand entrance in Paris.

In contrast to the Wayfarers that arrive in a variety of vivid colors, the Ultra collection maintains an understated elegance with its all-black color scheme, yet offers a range of vibrant options as well. The Ultra-Wrap 001 adheres to an enlarged wraparound shape, while the Ultra-Wrap 002 is characterized by its thick temples, and the Ultra-Wrap 003 seems like a blend of both, boasting bold wraparound lenses and thick, curved temple pieces.

Have a detailed examination of the three latest Ultra frames displayed, and grab a pair for yourself directly from Ray-Ban’s online store.



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2025-07-24 18:55