Booking Holdings: Seriously?

The numbers don’t lie. Since 2010, stocks have tended to do rather well – averaging an 18.3% return in the 12 months after a split, compared to the S&P 500’s rather pedestrian 13.3%. Which is…interesting. But here’s the kicker: Booking Holdings (BKNG 0.72%) just announced a 25-for-1 split, and the stock’s down 5% since. Five percent! It’s practically begging for someone to take a look. And, naturally, I obliged. Don’t judge me.







