In simple terms, the upcoming Phase 5 of the Marvel Cinematic Universe may not only be known for its unresolved plotlines and forgotten characters, but it’s also projected to set a record as the least profitable phase in the franchise based on recent box office earnings.
With the debut of Ironheart on Disney+, we’ve reached the conclusion of Phase 5. Now, let’s delve into the statistics. Unfortunately, some films within this phase fell short of expectations.
Initially, it was anticipated that Ant-Man and the Wasp: Quantumania would launch Phase 5 of Marvel Cinematic Universe (MCU) with a powerful start. However, it fell flat on both the critics’ reviews and ticket sales. Similarly, The Marvels underperformed even more. It managed to gross only around $200 million globally, marking the largest box office disappointment for MCU up until now.
Movies similar to “Captain America: Brave New World” and “Thunderbolts” did not manage to draw significant interest either. While they received positive reviews and fan anticipation was high, the enthusiasm didn’t seem to lead to a strong box office performance.
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Despite some challenges, the overall outcome was favorable for “Guardians of the Galaxy Vol. 3.” The film was a resounding success, with fans appreciating the heartfelt farewell for the team. Globally, it earned an impressive $845 million. However, it’s important to note that “Deadpool & Wolverine” has taken the cake as the most successful release of the phase thus far. This blockbuster movie grossed a staggering $1.34 billion, serving as a reminder of Marvel’s enduring ability to strike a chord when they get it just right.
| Movie | Opening Weekend | Domestic Box Office | Worldwide Box Office |
| Ant-Man and the Wasp: Quantumania | $106,109,650 | $214,506,909 | $476,073,180 |
| Guardians of the Galaxy Vol. 3 | $118,414,021 | $358,995,815 | $845,555,777 |
| The Marvels | $46,110,859 | $84,500,223 | $199,706,250 |
| Deadpool & Wolverine | $211,435,291 | $636,745,858 | $1,338,071,348 |
| Captain America: Brave New World | $88,842,603 | $200,500,001 | $413,640,021 |
| Thunderbolts* | $74,300,608 | $189,920,701 | $382,007,431 |
Despite those two successful movies, the average performance for Phase 5 is still falling short. To put it into perspective, Phase 3 averaged an astounding $1.24 billion per film. Notable hits from this phase were blockbusters such as Black Panther, Spider-Man: Homecoming, Thor: Ragnarok, and of course, Avengers: Endgame. Each movie during that time felt like a significant milestone. Even Ant-Man and the Wasp, considered a smaller production, outperformed most movies in Phase 5.
During Phase 2, while it didn’t have as much flair, it performed admirably, with an average gross of approximately $876.9 million per movie. Notable billion-dollar blockbusters from this phase include “Iron Man 3” and “Avengers: Age of Ultron.” Moving on to Phase 4, often perceived as the start of Marvel’s downfall, it still managed a respectable average of $814.3 million. A significant portion of this success can be attributed to “Spider-Man: No Way Home,” which earned nearly $2 billion; however, most of that revenue went to Sony, not Disney.
Initially, Phase 1, marked by characters such as Iron Man, Thor, and Captain America, surpassed the earnings of Phase 5 despite not raking in astronomical sums. These early movies served as the cornerstone for the Marvel Cinematic Universe’s growth. The original Avengers movie in 2012 was the first significant box office hit of the series, grossing over $1.5 billion.
Currently, the data paints a contrasting picture. It appears that Marvel is finding it challenging to maintain the same pace. The excessive number of releases, varied critic evaluations, and perhaps audience exhaustion from too many superhero stories might be taking their toll. Fewer people are attending screenings compared to before.
The upcoming potential blockbuster is titled “The Fantastic Four: First Steps“. If it resonates with viewers, it could significantly kick off Phase 6. However, at this moment, Phase 5 holds the record for the lowest average box office earnings in Marvel Cinematic Universe history, indicating that even Marvel, once considered invincible, must now exert more effort to regain its audience’s favor.
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2025-07-10 10:14