Unlocking the Secrets of Web3 Gaming: A Hilarious Journey into the Future!

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Ah, the delightful world of Web3 gaming! It seems that adding tokenized financial incentives is like tossing a cherry on top of a rather splendid cake, disrupting the traditional gaming model and attracting new players faster than a cat can chase a laser pointer. And let’s not forget the quality gameplay that keeps them coming back for more!

At the illustrious Consensus Hong Kong, our intrepid friends at BeInCrypto had a chinwag with the ever-enthusiastic Bozena Rezab, Chairperson and Co-Founder of GAMEE. They discussed how gaming can be the golden ticket for ushering new users into the whimsical realm of Web3, and how reward systems can be wielded like a magician’s wand to capture the attention of various audiences. 🎩✨

Web3 Gaming Experiences User Growth

Blockchain gaming has been galloping ahead, expanding user growth and engaging players from the Web2 realm who previously thought Web3 was just a fancy new tea blend. 🍵

Remarkably, the sector flourished despite the gloomy macroeconomic clouds of 2024, where gaming faced fierce competition from the likes of meme coins and AI agents, who were apparently throwing quite the raucous party.

According to a rather impressive report by DappRadar, blockchain gaming reached a staggering 7.4 million daily Unique Active Wallets (dUAW) by the end of 2024, which is a 421% increase over the previous year. Talk about a growth spurt! 📈

This success can largely be attributed to the gaming developers’ proactive approach, akin to a dog with a bone, widening adoption across various platforms and crafting strategies to keep user attention glued like a child to a candy store window.

Gaming as an Onboarding Tool

According to the ever-astute Rezab, blockchain gaming is one of the most frictionless methods the Web3 community can employ to onboard new users, especially those who wouldn’t know a blockchain from a block of cheese. 🧀

“The first easy steps are for people to guide them through a game or something engaging to have a wallet and have their first crypto. That’s not as difficult, but then there’s DeFi, or there are different financial elements of crypto that are scary or complicated. So in games, I think we have a higher chance of offering people the first step,” Rezab told BeInCrypto, with a twinkle in her eye.

She also emphasized the importance of understanding the audience you’re trying to reach. Blockchain gaming can work across several platforms, whether they’re part of Web2 or Web3, much like a chameleon at a paint factory.

GAMEE, for instance, has been experimenting with this idea by distributing its charms across social media, including Facebook and Telegram, as well as the lesser-known Viber and Kick. By tailoring the gaming product to the specific demands of each platform, GAMEE has managed to reach new audiences faster than a rumor spreads in a small village.

“If you figure out product-wise, what’s the strength of the platform, then you can use it for the benefit of the game. How the sharing works, why people use the platform, how they use it, is it in groups or in channels? Is it more streaming? If you have something engaging that fits the strength of the platform, the distribution is very strong,” Rezab explained, sounding rather like a wise sage.

Once the player is introduced to the game, providing incentives to stay can help maintain their involvement in the long run, much like a good cup of tea keeps one warm on a chilly day.

Sharing Ad Revenue with Players

In December 2024, GAMEE launched the GAMEE AdNetwork, a rather clever initiative to redesign how the value generated by digital advertising is shared with advertisers and their audience. It’s like sharing the last biscuit in the tin, but with a twist!

“We were thinking about it also with our current knowledge of crypto and Web3 and obviously what comes to mind is, OK, there is a participant that provides the attention, has all the data as a player, and they get absolutely nothing from the advertising. So we were thinking about it with the lens of, ‘

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2025-02-25 13:25