The Trade Desk: A Most Peculiar Investment

The tale begins, as all good tales do, with a slowing of growth. A mere fourteen percent in the last quarter, they say! A paltry sum, considering the boundless expanse of the digital ether! One might suspect a conspiracy – perhaps a cabal of disgruntled banner makers, or a secret society dedicated to the preservation of printed advertisements. No, no. It is simply that the world, in its infinite capacity for distraction, has not yet fully embraced the inevitable. But mark my words, gentlemen, the inevitable will arrive, carried on the wings of algorithms and the flickering screens of a billion devices.







