Molson Coors: Value Play or Dying Industry Bet?

The acquisition arrives as Molson Coors trades at $45.18 per share-a 17% annual drop and 35 percentage points below the S&P 500’s performance. With revenue of $11.63 billion (TTM) and a 4.13% dividend yield-the highest since 2020-the company presents as a textbook value stock. Yet its enterprise value of six times EBITDA masks a deeper arithmetic: a 50% plunge from its 2016 peak suggests structural rot, not temporary mispricing.




