Impending TikTok ban could have big impact on gaming creators and developers

The lifespan of popular social media platforms can resemble that of trendy nightclubs. They’re all the rage one day, everyone clamors to join. Then, just as quickly, they become outdated and people wonder why anyone is still using them. However, due to TikTok’s ongoing struggle with U.S. authorities, there’s a possibility that a well-liked social media platform could disappear from America as early as this Sunday. This could potentially leave a significant amount of gaming content inaccessible in the U.S.

By April 2024, Congress had approved a legislation mandating that TikTok either be sold or prohibited within the United States due to security issues. At this point, it appears the Supreme Court is unwilling to interfere with this decision.

As a gamer hopping onto TikTok daily back in 2022, I can confirm that half of us were drawn into gaming-related content, amassing an incredible 3 trillion views. It’s fascinating to know that over a third of those who peeked at a game on the platform ended up adding it to their own collection!

ByteDance, TikTok’s parent company, seized the opportunity by organizing the “TikTok Made Me Play It” event, a development from the well-known “TikTok Made Me Buy It” trend.

At TikTok, our objective in 2023, as expressed by Assaf Sagy, Head of Global Gaming Business Solutions, is to help game creators maximize their games’ potential within our bustling user communities, a goal achieved through our collaborations with these developers.

In simpler terms, we’ve noticed that key elements in building robust gaming communities revolve around exploration, resonating with the audience, and boosting visibility. We’ve taken these concepts and designed practical resources for publishers, empowering them to convert their games into cultural sensations on TikTok.

Deep Silver launched an energetic TikTok initiative for the reintroduction of their hit Saints Row series. Collaborating with content creators like Josh, Archie, and Yiannimize, they executed daring stunts such as parachute jumps and real-life reproductions of the Saints Row vehicle. The hashtag #BeYourOwnBoss was utilized to emphasize customizable characters, significantly contributing to the game amassing a million players within its initial three months.

Clearly, the United States doesn’t encompass the whole globe. However, it’s worth noting that approximately 170 million American users are on this platform. Few businesses could withstand the potential loss of nearly 200 million clients.

1. There’s a chance that users might still be able to use TikTok following the ban, but for those who haven’t downloaded it in the US, they simply won’t be able to access it. Over time, without updates, the TikTok app could slow down and lose its security features.

2. It may turn out that users can continue using TikTok after the ban, but if you haven’t downloaded it in the US yet, you won’t be able to use it. As time passes without updates, the app might run more slowly and become less secure.

3. Users could potentially continue accessing TikTok post-ban, but for those who haven’t installed it in the US, they’re out of luck. If no upgrades are made, the app could eventually slow down and lose its security features.

Technological items often have alternatives, yet these alternatives can carry potential hazards. For instance, Android users might opt for bypassing official app stores, but they’d miss out on crucial security aspects and updates. Moreover, they could become susceptible to the increasing number of fraudsters pretending to be TikTok in such scenarios.

For iPhone users, it’s possible to modify their devices through a process called jailbreaking. However, this action might lead to the same issues arising. It’s worth noting that jailbreaking your device invalidates its warranty, so it could potentially cause more problems than it solves. The potential benefits, such as gaming content and cat videos, may not outweigh the risks associated with voiding the warranty.

frankly, given this uncharted scenario, nobody can predict with certainty what will transpire or when; for those who depend on the platform for their livelihood, this uncertainty is quite terrifying.

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2025-01-15 23:27