Star Wars: Skeleton Crew Episode 3 Fails to Break Into Nielsen Ratings

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It’s not unexpected that Episode 3 of Skeleton Crew doesn’t appear in the Nielsen ratings, as it’s following the first two episodes that didn’t chart – a first for the Star Wars series.

The “Skeleton Crew” Star Wars series on Disney+ is the least viewed and lowest rated among all the series, despite its unknown quality. However, it’s clear that viewers are not showing interest in this particular show.

Nielsen is widely recognized as the benchmark for television ratings, and previously discussed: Disney seamlessly activates Nielsen monitoring within your Disney+ subscriptions.

Samba TV, a company partially owned by Disney, is still keeping certain data secret, implying that the ratings may not be very good. It’s plausible that Disney asked Samba TV to stop sharing this information because of underperformance, much like they might have done in the past when some Star Wars and Marvel shows on Disney+ didn’t rank well.

What are the ratings?

Last week, from December 9th through December 15th, Nielsen published its ratings, during which the third episode of Skeleton Crew aired for the first time. Regrettably, the show did not manage to make it onto the list and clocked in under approximately 306 million minutes watched.

It’s important to mention that the data encompasses viewership figures for the entire trio of episodes, not solely the latest one. That’s because Nielsen tracks viewership across all episodes within a particular weekly period.

Can’t beat canceled four year old show

At the lower end of the list is “A.P. Bio,” a show that NBC initially terminated in 2019 because it wasn’t drawing good viewership numbers. However, it found a new home on NBC’s streaming platform, Peacock, and was canceled once more in 2021. Now, the series has reemerged on Netflix, with all four seasons available, and it ranks #10 on the Nielsen charts after being watched for approximately 306 million minutes.

Certainly, this implies that the third episode of “Skeleton Crew” garnered fewer than 306 million viewing minutes. In addition, it suggests that the total viewing time for all three episodes is less than 306 million minutes. Moreover, these numbers indicate that no new viewers tuned in to watch this or any previous episodes during its third week of airing.

Fans have stopped watching Star Wars

Based on the viewing data from the first two episodes of Skeleton Crew, which totaled less than 191 million minutes, it’s likely that Episode 3 followed a similar pattern. This suggests that Skeleton Crew is currently not high enough in the ratings to appear on the Nielsen charts. However, it remains uncertain if viewers will choose to binge-watch the series and whether any of its seven episodes could potentially climb the rankings.

The third episode of the latest Star Wars series, “The Acolyte,” garnered an impressive viewership of 370 million minutes, placing it at number 8 on the Nielsen charts for Dec. 9 – 15. Notably, the new series “Skeleton Crew” failed to appear on these charts, suggesting a possible decline in Star Wars fan interest.

What happened?

It’s evident from our discussions and feedback we’ve received on social media, which has been seen by close to a million people collectively, that the poor-quality content in the latest Star Wars films and series has been a significant issue for many fans.

For numerous Star Wars enthusiasts, The Acolyte appears to be the breaking point. It’s not about them hating or adoring Star Wars; rather, their interest and passion for it seem to have waned significantly, which often spells doom for a franchise.

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2025-01-15 01:01