
There’s a lot of talk now about bubbles – artificial intelligence, they call it. Men getting giddy over lines of code and promising the moon. But Alphabet isn’t building castles in the air. They’re tending the fields, improving the soil. They’ve taken this new technology, this AI, and woven it into the fabric of what they already do – helping folks find what they need, connecting them to information, and yes, showing them a few advertisements along the way. It’s a practical application, a strengthening of existing foundations, and that’s a rare thing to see.