Leveraged ETFs: A Cautionary Tale

The proliferation of these things has been…remarkable. It used to be you needed a broker with a vaguely unsettling air of confidence to access this level of financial engineering. Now, anyone with a smartphone and a pulse can buy an ETF that promises to triple their returns (or, more likely, triple their losses). ProShares and Direxion, the usual suspects, have been churning these out like limited-edition porcelain dolls, and the assets under management keep climbing. It’s a bit unnerving, honestly.








