Lilly, Novo, and the Pill – Seriously?

The pharmaceutical industry. It’s a race, isn’t it? A constant scramble for the next blockbuster. And it’s always the same story. Novo gets something out there, Lilly tries to one-up them, and then everyone acts surprised when someone actually innovates. It’s just… predictable. Lilly’s shots were “better received,” they say. Better received by whom? The investors? The marketing department? Because if you ask the people actually taking the shots, I suspect the answer is more nuanced. And now Novo has a pill. A pill! It’s almost… sporting. Like they’re deliberately trying to make things difficult. And Lilly will bring out their own pill. Of course they will. It’s a cycle. A never-ending, profit-driven cycle. And the whole thing is just… exhausting.





