Wix: A Platform Reborn (Mostly)

Wix, you see, is a platform for building websites. Not actual bricks and mortar, naturally. That would be terribly inefficient. No, it’s a digital construction site, where one can erect a virtual shopfront, a personal fiefdom, or a shrine to one’s collection of bottle caps.2 And it appears that, despite the prevailing winds of technological upheaval, people are still quite keen on having these digital spaces. The company has been enjoying a period of steady revenue growth, recently acquired a particularly potent alchemical formula (more on that later), and announced a rather aggressive scheme to buy back its own shares. All this, despite the widespread panic that artificial intelligence would render the entire endeavour utterly pointless.







