Ethena Unveils 2025 Roadmap with Telegram Payments App and TradFi Adoption

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As a researcher who has been closely following the crypto space for the past few years, I find Ethena Labs’ 2025 roadmap to be a game-changer in the realm of decentralized finance (DeFi). The integration of Telegram as a platform for payment and savings applications is an innovative move that could potentially disrupt the traditional banking system.

The strategy to transform from a single-asset issuer into Ethena Network, a platform for on-chain financial innovation, is ambitious yet promising. The launch of iUSDe in February seems intriguing, especially with its token-level transfer restrictions through a “simple wrapper contract.” This could potentially address regulatory concerns while still offering the benefits of DeFi.

The partnerships Ethena has been able to secure, including one with Trump-backed World Liberty Financial, demonstrate the company’s growing influence and acceptance in the traditional finance world. The remarkable growth Ethena has seen in such a short time is a testament to its strong product offerings and strategic partnerships.

The roadmap’s hint at stablecoin-powered products like perpetual products, prediction markets, gamble finance platforms, and undercollateralized lending indicates that Ethena is committed to expanding its presence within the DeFi ecosystem. I am excited to see how these developments unfold and contribute to the growth of the DeFi sector as a whole.

Lastly, I can’t help but chuckle at the thought of a Telegram app not just for chatting, but also for managing your finances! Who would have thought that our favorite messaging platform could become our go-to neobank? It’s truly a “messaging” miracle!

On January 3rd, I had the pleasure of presenting our 2025 blueprint for Ethena Labs, which includes a groundbreaking Telegram-integrated payment and savings app utilizing our innovative sUSDe stablecoin.

The platform aims to deliver a streamlined neobank experience directly through Telegram. 

Ethena’s Roadmap Outlines Ambitious Plans for TradFi Adoption

As per the plan, the Telegram application is expected to enable users to send, use, and store stablecoin (sUSDe) right within the messaging interface itself. Additionally, it will be compatible with Apple Pay, ensuring a smooth transition when moving between sUSDe savings and mobile transactions.

Furthermore, the blueprint of Ethena’s plan revealed its approach to rival Tether by transitioning from a sole asset issuer to the Ethena Network – a platform dedicated to fostering innovative financial developments within the blockchain ecosystem.

Instead of challenging payments firms head-on in their specific domains, Ethena Labs intends to tackle the challenge of payment and savings tools by developing a specialized app directly on Telegram and within the TON ecosystem.

In the course of this transition, the blockchain system intends to debut iUSDe in February. This new platform, iUSDe, will be constructed using Ethena’s synthetically created dollar, sUSDe. It will introduce token transfer limitations at the level of individual tokens through a “straightforward wrapper contract.

For the initial three months of 2025, a major focus will be on teaming up with conventional financial organizations to provide iUSDe to their customers. Ethena plans to make public these partnerships no later than the end of January.

Remarkable Growth Backed by Strong Partnerships

In the realm of cryptocurrencies, Ethena experienced extraordinary expansion, swiftly positioning itself as the second-swiftest protocol to amass over $100 million in earnings. This significant achievement was attained by the network within a mere 251 days.

This position was surpassed by the meme coin platform on Solana, Pump.fun, that managed to reach the same level within 217 days.

As an analyst, I find myself reflecting on the groundbreaking strides made by Ethena in the year 2024. One of the most noteworthy developments was the launch of USDtb, a stablecoin, in December. This particular stablecoin holds a unique characteristic as it is backed by approximately 90% by BlackRock’s BUIDL fund.

Unlike USDE, USDtb has a cash-backed reserve system. It allows for flexible and unlimited transactions to maintain market equilibrium.

The business has teamed up with World Liberty Financial (WLFI), which is backed by Donald Trump, and is currently being evaluated for governance. If accepted, the stablecoin known as sUSDe, which represents a staked version of USDe, will become a key asset serving as collateral on WLFi’s Aave platform.

Furthermore, the native token of Ethena, ENA, has experienced a significant increase in value since last December. Over the last seven days, this digital asset jumped by 33%, with an additional 15% rise occurring after the release of their roadmap.

As a researcher, I’m excited to note that the blueprint suggests the imminent rollout of various products powered by stablecoins in the upcoming quarter. These include perpetual contracts, prediction marketplaces, gaming finance platforms, and undercollateralized lending solutions.

These advancements are consistent with Ethena’s aim to strengthen its influence in the decentralized financial marketplace.

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2025-01-04 06:01