UPS in 2026: A Measured Assessment

There is a prevailing notion, fueled by the relentless expansion of a certain online retailer, that the established carriers are destined to be swept aside. This, however, is a simplification. Demand for delivery services, while evolving, remains robust. The true challenge for UPS lies not in securing volume, but in extracting a reasonable return from each parcel entrusted to its care. It is a matter of refinement, of pruning the unprofitable branches to nourish the more promising shoots.







