Fleeting Shadows & Market Lows
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Ah, MercadoLibre. The so-called “Amazon of Latin America.” A grand title, isn’t it? As if replication were sufficient. Shares have fallen, more than twenty percent from their July zenith. The cause? A generous, some might say reckless, offering of free shipping in Brazil. A familiar tale. Amazon itself, in its infancy, burned capital with similar abandon, prioritizing growth over the vulgarity of profit. A subsidy, you see, is a peculiar form of alchemy – turning potential into present loss. The third quarter showed a respectable top line, but operating income… well, let’s just say the cost of goodwill has a habit of accumulating.






