Revolution in AdLand: Humans Outsmart Bots, CTRs Skyrocket! 🚀
Japanese advertising giant Hakuhodo, in a move that could only be described as “finally getting it right,” partnered with Tools for Humanity and LG Electronics for the pilot. The program targeted a persistent industry problem: distinguishing real users from bots. Because, let’s face it, bots have been giving advertisers a run for their money-literally.