
The habit of banking, once a pilgrimage to marbled halls, has retreated within the walls of the hand. It is a curious thing, this intimacy we now share with our accounts. One remembers a time when a loan officer knew your face, your story. Now, it is algorithms and interfaces. And yet, the comfort, the convenience… it is undeniable. The American Banker’s Association speaks of percentages, of mobile apps and dwindling branch visits. But behind those numbers lies a deeper truth: a surrender to the digital tide. SoFi, born into this current, has not so much ridden the wave as become the wave, an institution sculpted by the very forces it seeks to serve. From a humble beginning, refining student debt, it has grown, a slow accretion of users – from a mere 704,000 to over 12.6 million. A quiet expansion, mirroring the slow growth of a forest. Still, a fraction of the potential, a seed in a vast field. Most customers, clinging to the familiar, maintain only a single thread to this digital bank.