
Adyen, for the uninitiated, is a payment platform. Now, you might think, “Another payment platform? Good heavens, how many do we need?” And it’s a fair question. But Adyen does something rather clever: it simplifies the whole messy business of accepting payments for companies that operate in multiple countries. Imagine running a global coffee chain. You need to accept credit cards, debit cards, mobile payments, and whatever exotic payment method is popular in, say, Uzbekistan. Without Adyen, you’d need a separate contract with a payment processor in each country, a logistical nightmare. Adyen consolidates it all into one platform. They serve giants like Etsy, Spotify, and even McDonald’s – a company that, if you think about it, has mastered the art of accepting money for decades, so their choice of payment partner is something of a commendation.