Amazon: A Remarkably Sensible Investment

Now, Amazon isn’t exactly the dazzling newcomer anymore. Over the past five years, its stock hasn’t exactly been shooting for the moon. A mere 35% gain. Which, if you think about it, is roughly the same as the return you’d get from keeping the money under your mattress… and then factoring in the cost of the mattress. The S&P 500, meanwhile, has been doing rather better. But here’s the thing about Amazon: it’s quietly, efficiently, becoming something quite extraordinary.







