The Pershing Square Gambit: Mirrors and Meta

For seven years, Pershing Square held a stake in Hilton, witnessing its expansion – a proliferation of rooms, a doubling of the available nights, a veritable architecture of temporary dwelling. The increase in loyalty membership, from a modest 85 million to a staggering 243 million, is a detail worthy of note. It suggests not simply customer satisfaction, but the creation of a parallel universe of expectation, a phantom network of desires sustained by points and privileges. The adjusted EBITDA, soaring from $2.1 to $3.7 billion, is, of course, a metric of earthly success. But it is the rate of that increase, the acceleration towards an asymptote, that truly intrigues. All things, even empires of hospitality, are subject to the law of diminishing returns.








