Now, before you start picturing Ms. FitzGerald making a beeline for the Bahamas, let’s unpack this a little. The sale represented about 11% of her direct holdings. Not nothing, certainly, but hardly a wholesale abandonment of ship. And, crucially, this wasn’t a spontaneous decision, but part of a pre-arranged plan – a “Rule 10b5-1 trading plan,” to be precise. It sounds terribly complicated, and frankly, it is, but the gist is that it allows company insiders to sell shares at pre-determined times and prices, avoiding the appearance of acting on inside information. It’s a bit like setting a timer on a toaster – you’re ensuring things happen when they’re supposed to, and not because you suddenly felt a craving for toast.