Snap’s Faded Bloom: A Study in Digital Seasons

The year 2021 witnessed a brief, almost feverish bloom for Snap, its stock ascending to a peak of approximately $83. But such heights, alas, proved unsustainable. The introduction of new privacy protocols by Apple, a company of considerable influence in these matters, cast a shadow over the entire ecosystem of app-based advertising. Suddenly, the precise tracking of user activity – the very lifeblood of targeted marketing – became considerably more difficult. Snap, deprived of this vital intelligence, found itself adrift, struggling to connect brands with their desired audiences.






