Law Roach’s Limited-Edition Pepsi Clothing Collection Celebrates ’70s Roller Skating Culture

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As a fashion enthusiast with a penchant for the eccentric and the iconic, I can hardly contain my excitement about the Pepsi x Law Roach collaboration! Having grown up in the era of Zendaya and Ariana Grande, two celebrities who’ve graced the red carpet in Law Roach’s avant-garde designs, I’ve long admired his innovative approach to style.

Pepsi is teaming up with renowned fashion designer Law Roach, known for outfitting stars like Zendaya and Ariana Grande. Inspired by its Wild Cherry variant, this collaboration will produce a limited edition apparel line. The collection’s aesthetic draws from the ’70s roller skating scene and incorporates Roach’s distinctive avant-garde flair.

For over 125 years, the Pepsi brand has been a pioneer in shaping popular culture, with design playing a crucial role throughout this adventure. Our Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry, known for their tantalizing flavor and striking design, are among our most sought-after cola drinks. To help our fans express their stylish and daring side, we’ve created a fresh collection – a task that only the innovative design powerhouse, Law Roach, could execute perfectly, according to Jenny Danzi, Head of Pepsi Marketing.

Clothing items include bomber jackets, a denim jumpsuit, tearaway tracksuit pants, cropped baby tees, shorts, socks, and hats. The Pepsi x Law Roach collection begins at $19, with prices going up to $199. Sizing for the collection ranges from XS to 2XL. The products are set to ship in early 2025.

Law Roach expressed that teaming up with Pepsi offers a chance to combine his expertise in fashion and pop culture. He described this collaboration as a tribute to individuality and self-expression, two concepts that resonate with both him and Pepsi. The result is a line of clothing designed to empower people to flaunt their unique styles, all while drawing on the legendary charm and heritage of the Pepsi brand.

Pepsi has a history of unanticipated partnerships; just recently, they introduced their Maple Syrup Cola with IHOP. Now, the Pepsi x Law Roach collection is up for pre-order on a dedicated website for the project, and there’s even a lookbook featuring the collaborative items.

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2024-11-05 22:02