TJX: A Study in Controlled Descent

The company’s success, if one can apply such a term to a process so devoid of discernible purpose, hinges on its ability to intercept these flows. Name brands, once destined for full-price retail, are diverted, categorized, and presented to the public at a reduced cost. The savings are, of course, passed on, a gesture that feels less like generosity and more like the inevitable consequence of a system correcting its own excesses. This has, predictably, sustained foot traffic and average transaction values, a metric that seems almost tragically irrelevant in the grand scheme.








