Yield & Dust: A Look at GIS & CPB

The numbers, as always, tell a story. Organic sales, a slight decline. Earnings, a steeper fall. The suits will wring their hands, speak of headwinds and consumer sentiment. But what they fail to grasp is the weight of empty pockets. When a man has little, he doesn’t seek novelty; he seeks sustenance. And when the price of sustenance rises, he simply eats less.








