Tesla: A Season in the Cycle

The automobile, historically, has been a creature of the boom and bust. A large purchase, deferred when shadows lengthen and purses tighten. Tesla, for all its innovations, still harvests from this field. Seventy-three percent of its revenue, as of late reckoning, comes from the turning of wheels, the exchange of metal for aspiration. A direct link, then, to the pulse of consumer sentiment. A beautiful machine, yes, but still tethered to the earth.








