Mattel Unveils Full ‘Masters of the Universe’ Movie Product Line Ahead of He-Man Release

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Mattel is going all-in on Masters of the Universe ahead of the live-action movie release this summer.

The company will launch its products worldwide to coincide with the new film from Amazon MGM Studios and Mattel Studios, beginning in stores on April 25, 2026.

A wide range of products – including toys, collectibles, clothing, books, and games – are being released, with even more planned for 2026 and 2027.

Mattel rolls out major Masters of the Universe line

Mattel is launching a new line of products based on the recent movie, with items spanning several different categories.

The initial announcements feature new action figures from Masters of the Universe. These include a line designed for kids, a collector’s line called Chronicles, and figures based on characters from the movie, created in the style of the Origins series.

Mattel is expanding the Barbie line with dolls inspired by He-Man and Teela. They’re also launching Barbie products tied to the new movie, created in collaboration with brands like Funko, Goodr, Hot Wheels, Mattel Brick Shop, and UNO.

Hot Wheels is releasing collectible cars featuring He-Man and Skeletor. Fans can also build Snake Mountain with a new set from Mattel Brick Shop, which includes miniature figures. Plus, a special He-Man themed UNO deck is coming out with a unique rule based on the Sword of Power.

More products are coming beyond toys

Mattel says the rollout is much bigger than just action figures.

The company has teamed up with over 70 partners around the globe for a wide range of products, including clothing, accessories, books, and collectibles. Some of these partners include Bioworld, BoxLunch, Factory Entertainment, Fanattik, Hot Topic, Mondo, Prime 1 Studio, Rubies II, Spirit Halloween, and Zumiez, among others.

Mattel previously revealed plans for a series of Masters of the Universe books starting in 2026. These include a novel geared towards young adults featuring Teela, a simplified story for younger readers, a graphic novel based on the movie’s setting, and a book showcasing the artwork.

In addition to the new action figures based on the movie’s characters, Mattel is launching a full line of toys and merchandise to celebrate the film.

  • “Masters of the Universe” Action Figures: Mattel’s “Masters of the Universe” action figures inspired by the movie include a new Kids Core line, Chronicles Collector line, and Origins stylization of fan-favorite characters from the film.
  • “Masters of the Universe” Barbie®: He-Man® and Teela® join the Barbie® Signature collection, by the Power of Grayskull™ and ready to defend the palace of Eternos. Each doll stands tall in themed battle gear and includes premium packaging.
  • “Masters of the Universe” Funko: Pop! Vinyl Figures including characters from “Masters of the Universe” like He-Man, Adam, Teela, Man-At-Arms®, Skeletor®, and more.
  • “Masters of the Universe” Goodr: Sunglasses inspired by the hero and villain from “Masters of the Universe,” He-Man and Skeletor.
  • “Masters of the Universe” Hot Wheels®: He-Man® and Skeletor® continue their fierce battle for Eternia. Set to speed their way to victory, they come head-to-head as drivers of iconic 1:64th scale Hot Wheels® original die-cast cars, featuring authentic character-inspired designs.
  • “Masters of the Universe” Mattel Brick Shop™: Buildable Snake Mountain Lair featuring lava burst special parts and 12 NanoWorld™ Figures to recreate or display battle scenes from the movie.

Mattel is treating Masters of the Universe like a major franchise launch

The extensive launch suggests Mattel views Masters of the Universe as a major franchise, not just a film promotion.

According to Nick Karamanos, a senior vice president at Mattel, the company has partnered with Amazon MGM Studios to create a range of toys, games, and experiences that both celebrate the brand’s history and appeal to a new audience.

This release plan fits with how the movie has been promoted so far. Mattel and Amazon have already announced the film will be in theaters in the U.S. on June 5, 2026. Amazon MGM Studios will distribute the film domestically, while Sony Pictures International Releasing will handle distribution in other countries.

Masters of the Universe release details

The live-action Masters of the Universe opens in U.S. theaters on June 5, 2026.

Travis Knight directed the film. Nicholas Galitzine plays Prince Adam/He-Man, alongside Jared Leto as Skeletor, Idris Elba as Duncan/Man-At-Arms, Camila Mendes as Teela, Alison Brie as Evil-Lyn, Morena Baccarin as the Sorceress, James Purefoy as King Randor, Charlotte Riley as Queen Marlena, Jóhannes Haukur Jóhannesson as Malcolm/Fisto, and Kristen Wiig providing the voice for Roboto.

According to Amazon, the new story centers on Adam’s return to Eternia after a 15-year absence. He discovers the planet is now controlled by Skeletor and must step up to become He-Man and fulfill his fate.

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2026-03-24 21:33