
Spider-Man: Brand New Day keeps smashing records.
According to Variety, the trailer has broken records, becoming the first movie trailer ever to reach 1 billion views – and it achieved this milestone in just four days.
Sony dropped the trailer on March 17th, and it’s become a massive hit. With 1.1 billion views, according to WaveMetrix, it’s now officially the most-watched movie trailer of all time.
Sony also confirmed the news with a post celebrating on social media.
— Spider-Man Movie (@SpiderManMovie) March 24, 2026
First Movie Trailer Ever To Hit 1 Billion
That puts Brand New Day in a class by itself.
The trailer quickly became a sensation, racking up 718.6 million views within its first day – making it the biggest launch of any movie or game trailer in history.
As reported earlier by Variety, the movie quickly reached 373 million views in just eight hours, surpassing the previous record before the end of its first day.
‘Spider-Man: Brand New Day’ Makes History as First Movie Trailer to Cross 1 Billion Views (EXCLUSIVE) https://t.co/fDuqUlFVxR
— Variety (@Variety) March 24, 2026

Deadpool, Wolverine, And No Way Home All Passed
Prior to the release of the trailer for Brand New Day, Deadpool & Wolverine held the record for the most views in a single day, earning 365 million views within 24 hours.
Previously, Spider-Man: No Way Home had 355.5 million views within its first 24 hours. However, Brand New Day has now surpassed that number and continues to grow in popularity.
The new trailer broke the record for most views in 24 hours, surpassing the previous record of 475 million views held by the trailer for Grand Theft Auto VI.
Watch the trailer here.
Release Info
Spider-Man: Brand New Day opens in theaters on July 31, 2026.
The movie features Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo in its cast.
Destin Daniel Cretton directed the film, and Chris McKenna and Erik Sommers wrote the screenplay. Kevin Feige, Amy Pascal, Avi Arad, and Rachel O’Connor produced it, while Louis D’Esposito and David Cain were executive producers.
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2026-03-24 21:31