SCHD: Finally? Really?

It’s now the second-largest dividend ETF, apparently. Eighty-five billion dollars! That’s… a lot of money chasing yield. Makes you wonder what everyone else is missing, doesn’t it? Or maybe they aren’t missing anything and it’s just a temporary blip. I’m leaning towards the blip. They were bragging about eight years of being in the top third of Morningstar’s Large Value category. Top third. That’s… participation trophy territory. And keeping pace with the S&P 500? That’s like being slightly less bad than everyone else. It’s not a ringing endorsement.








