PC Market Shuffle: Apple’s Quiet Win

The problem, it turns out, isn’t a lack of demand, but a rather inconvenient shortage of the stuff that makes computers. Specifically, DRAM and NAND chips – the memory bits that hold everything from your cat videos to crucial spreadsheets. It’s like trying to build a magnificent cathedral, but discovering the entire country is fresh out of bricks. The AI folks, you see, have been scooping up these chips like they’re going out of style, diverting production towards server farms and leaving the poor PC manufacturers scrabbling for the leftovers. The result? Prices are going up. And not just a little. We’re talking a significant jump, estimated around 17% this year. Which, in the world of consumer electronics, is practically astronomical.







