Key Takeaways:
- Strategy acquired 1,031 BTC for ~$76.6 million at ~$74,326 per coin, bringing total holdings to 762,099 BTC.
- The firm’s aggregate cost basis stands at ~$75,694 per Bitcoin – roughly $1,600 above the latest purchase price.
- The leading cryptocurrency trades near $70,047, leaving Strategy with an estimated unrealized loss of ~$4.3 billion across its full stack.
Michael Saylor’s company added 1,031 Bitcoin to its holdings on Monday, investing a total of $76.6 million. The average purchase price was around $74,326 per Bitcoin. This purchase happened despite ongoing fear in the crypto market, with Bitcoin trading below the company’s original purchase price, and followed a suggestion from Saylor that another purchase was coming.
Strategy has recently purchased 1,031 Bitcoin for approximately $76.6 million, averaging $74,326 per Bitcoin. As of March 22, 2026, we hold a total of 762,099 Bitcoin, acquired for around $57.69 billion at an average price of $75,694 per Bitcoin.
— Michael Saylor (@saylor)
As an analyst, I’ve been tracking MicroStrategy’s Bitcoin purchases, and Saylor just announced another one. This brings their total holdings to 762,099 BTC, with an average purchase price of around $75,694 per coin, for a total investment of approximately $57.69 billion. Currently, with Bitcoin trading around $70,047, their holdings are down about $4.3 billion, or 7.5% below their original cost. Interestingly, Bitcoin rebounded above $70,000 after news broke that Donald Trump reported productive talks between the USA and Iran.
Saylor’s consistent strategy of buying Bitcoin, no matter the price or market conditions, was recently demonstrated with another purchase. Since August 2020, the company has made over 100 separate Bitcoin purchases, through both rising and falling markets. While they previously bought large amounts of Bitcoin when prices were high—over $100,000 in late 2024 and early 2025—this latest purchase was relatively small.
A Market Still Gripped By Fear
As a researcher tracking the crypto market, I’m currently observing a significant level of fear among investors. The alternative.me Bitcoin Fear & Greed Index is at just 8, indicating ‘Extreme Fear’. This seems to be a reaction to the recent weeks of price drops we’ve seen across the board. While the total crypto market capitalization has ticked up slightly today – around 1.74% to $2.39 trillion – it’s still considerably lower than where it was earlier this year. Overall, caution is definitely the prevailing sentiment right now.
Based on CoinMarketCap data, most major cryptocurrencies currently have an RSI of 46.67. This suggests they’re not yet oversold enough to guarantee a big price jump, though they are trending downwards. Bitcoin, after a sharp drop from over $73,000 last week, has found some stability between $68,000 and $71,000, hinting that the recent intense selling might be slowing down, but a clear price recovery hasn’t started yet.
The company views its Bitcoin holdings as a long-term investment they plan to hold indefinitely. Michael Saylor has often said they won’t sell, even if the market changes, which currently minimizes concerns about immediate losses. However, this strategy could create problems if Bitcoin’s price falls significantly in the future.
Monday’s purchase shows Strategy believes the current price is a good opportunity, not a cause for concern. By buying Bitcoin at $74,326 per coin, the firm is positioning itself to profit if the price rises to its average purchase price – at which point the entire investment would become profitable, at least on paper.
This article is for informational purposes only and shouldn’t be considered financial, investment, or trading advice. Coindoo.com doesn’t support or suggest any particular investment or cryptocurrency. It’s essential to do your own research and speak with a qualified financial advisor before making any investment choices.
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2026-03-23 15:57