Roku: A Reflection on the Shifting Sands of Entertainment

Recent reckonings reveal a revenue of $4.7 billion for the year 2025, a sum representing a considerable leap – 161% – from the figures of 2020. Such growth, while impressive to the casual observer, is but a symptom of a larger societal shift, a turning away from the established order of cable and broadcast, and towards a fragmented landscape of digital diversions. It is a testament to the power of convenience, of the desire to consume stories on one’s own terms, in one’s own dwelling.








