Small Fortunes: Stocks for the Prudent Investor

Dutch Bros, a purveyor of caffeinated beverages, is expanding with the relentless efficiency of a particularly determined weed. A thousand stores, they boast, and double that number in prospect. The ambition is, one gathers, to saturate the nation with their offerings. Whether this constitutes progress is, of course, debatable. Still, the appetite for novelty, even in matters of coffee, appears insatiable. Sales are up, naturally, and a mobile ordering system has been introduced, a concession to the modern obsession with convenience. One suspects the drinks themselves are largely irrelevant; it is the experience that is being sold, a fleeting illusion of sophistication.








