
Fans saw a sneak peek of the new Spider-Man movie, “Brand New Day,” on March 17 when Sony released a short trailer. The full trailer comes out tomorrow, March 18, and the studio is doing something different: they’re asking fans to share clips of the trailer on Instagram before it’s officially released.
Tom Holland, who plays Spider-Man, invited fans to keep an eye out for bits of the new trailer as they’re released around the world. The first sneak peek came from the Twitter account @pol_deportes, and more short clips are expected before the full trailer premieres in New York.
I was so excited to see the new footage! It includes Spider-Man hitting a pose that’s a direct nod to the classic cover of Amazing Fantasy #15 – it’s a really cool homage. But even better, there’s a brand new scene of Peter Parker actually struggling on the ground, something we haven’t seen in any of the earlier leaks. It looks like things are going to be tough for him!
View this post on InstagramA post shared by Tom Holland (@tomholland2013)
Following the events of Spider-Man: No Way Home, four years later, Peter Parker is forgotten by everyone. Spider-Man continues to secretly watch over New York City, but a string of strange crimes leads him to a bigger puzzle and forces him to deal with issues from his past.
First official #SpiderManBrandNewDay footage.
— Josh Wilding – ComicBookMovie.com (@Josh_Wilding) March 17, 2026
Destin Daniel Cretton, who directed ‘Shang-Chi and the Legend of the Ten Rings,’ directs the film. The screenplay is written by Chris McKenna and Erik Sommers, who previously worked on ‘Spider-Man’ movies. Tom Holland stars alongside Zendaya as MJ, Jacob Batalon as Ned Leeds, Sadie Sink, Liza Colón-Zayas, Jon Bernthal as the Punisher, Mark Ruffalo as the Hulk, Michael Mando as the Scorpion, Tramell Tillman, and Marvin Jones III as Tombstone. Florence Pugh is likely to return as Yelena Belova, and Charlie Cox might reprise his role as Daredevil.
— Josh Wilding – ComicBookMovie.com (@Josh_Wilding) March 17, 2026
Spider-Man: Brand New Day is a collaboration between Columbia Pictures, Marvel Studios, and Pascal Pictures, and is distributed by Sony. As the 38th film in the Marvel Cinematic Universe, it’s also the fourth Spider-Man movie starring Tom Holland. The film was shot between August and December 2025, with filming locations including Glasgow and various parts of England.
New teaser for Spider-Man in ‘SPIDER-MAN: BRAND NEW DAY’.
In theaters on July 31.
— DiscussingFilm (@DiscussingFilm) March 17, 2026
The film is set for release in U.S. theaters on July 31, as part of Phase Six of the MCU.
This innovative trailer promotion strategy – allowing fans to share clips globally – is a new way to generate buzz and get the community involved.
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2026-03-17 17:15