El Pollo Loco: A Fleeting Respite

The fourth quarter bore witness to a revenue increase of eight percent, reaching $123.5 million. Yet, a disquieting detail lurks within this figure: $5.8 million is attributable not to organic growth, but to the addition of a single operating week. A lengthening of the chain, as it were, rather than a strengthening. The system-wide comparable sales, a metric of revenue from establishments open for at least fifteen months, registered a modest 2.1 percent increase. A trickle, scarcely enough to quench the thirst of ambition.








