
Amazon is not merely a leader; it is an emperor of its domain, commanding dominion over several vast and lucrative realms. In the bustling world of e-commerce, it is a titan, and in the ethereal world of cloud computing, it reigns supreme. Yet, despite its towering stature, both of these fields remain young, still in their infancy compared to the boundless potential they promise. To illustrate, let us consider the state of e-commerce in America. As of the second quarter, online sales constituted but 16.3% of total retail sales. And while this number may seem substantial, it is a mere fraction of the vast swath of the retail landscape that remains untouched by the digital revolution.