Ephemeral Fortunes: A Study in Modern Finance

Affirm, it seems, has discovered a novel method of persuading men to acquire possessions they neither require nor can readily afford. By offering the illusion of deferred gratification – the ‘buy now, pay later’ scheme – it caters to a particular weakness in the human character: the desire for immediate pleasure, regardless of future consequence. This is not innovation, merely a sophisticated re-packaging of the age-old practice of debt. It appeals to those who, lacking the discipline to save, or the creditworthiness to borrow in the traditional manner, are nonetheless eager to indulge their whims. The merchants, of course, are not entirely altruistic in this arrangement. The fees, though perhaps marginally lower than those levied by the established credit card companies, still represent a cost, a toll extracted from the endless flow of transactions. The company reports 25.8 million active consumers, each engaged in an average of 6.4 transactions. A multitude of small desires, fueling a multitude of small debts. One wonders if this is progress, or merely a more efficient means of propagating discontent.








