There’s growing excitement that Sony might release the first trailer for Spider-Man: Brand New Day as early as next week.
Trailer rumor points to next Wednesday
One claim making the rounds says the trailer could drop on Wednesday, March 18.
There’s also talk that Sony might save the trailer for Ryan Gosling’s Project Hail Mary, which comes out in theaters on March 20, 2026. This could mean the trailer would be shown on the big screen before that movie.
Neither Sony nor Marvel has officially confirmed anything, but the timing aligns with when they typically release big summer blockbusters.
The release date for Spider-Man: Brand New Day is confirmed as July 31, 2026, meaning marketing efforts will likely begin in March and April.
Why Project Hail Mary makes sense
I’m really hoping Sony picks Project Hail Mary! If they do, I think their strategy should be straightforward: release the trailer online and then show it in movie theaters the very same week. That way, fans like me can see it on the big screen right away!
That would be a smart move for a movie like Brand New Day.
As a huge sci-fi fan, I’m really excited about Project Hail Mary. It’s got Ryan Gosling, and I think it’s going to draw in a big crowd – the kind of people who love both big action movies and comic book adaptations. Honestly, it feels like a perfect movie for Sony to launch a major franchise with, and it’s coming at a great time for them.
CinemaCon is still on the table
Another option is CinemaCon, which runs April 13 through April 16 in Las Vegas.
Sony revealed the title Brand New Day at CinemaCon last year, making it likely they’ll share a trailer or even the full movie there this year.
That timing seems logical too. If Sony wants to reveal the first trailer at a specific event, CinemaCon would be the most likely choice.
A trailer already leaked once
This would not be the first time footage from Spider-Man: Brand New Day has made noise online.
A trailer leaked online last December from what appeared to be a private preview. Sony quickly tried to remove it, and an official, clear version never became available. Initial reports about the leaked trailer suggested the new season would feature several villains operating in New York, a potential shift to the dark side for Sadie Sink’s character, and the return of Jon Bernthal as the Punisher.
We’ve already gotten a little preview of what’s potentially on the way, and now we’re all just waiting for Sony to finally announce it officially.
What seems most likely
Right now, the safest bet is that a trailer arrives either next week or at CinemaCon.
Releasing the film next week would coincide with the launch of Project Hail Mary and start the summer movie season. CinemaCon would also provide Sony with a high-profile event to showcase the film. Either of these options is better than delaying the release much further, considering the movie is currently scheduled for late July.
Everything is still just speculation until Sony makes an official announcement. However, the timing seems right for a significant marketing campaign for Brand New Day.
Release info
The new Spider-Man movie, Brand New Day, will be in theaters on July 31, 2026. It’s directed by Destin Daniel Cretton, who also directed Shang-Chi.
Tom Holland, Zendaya, and Jacob Batalon lead the cast of the film, alongside Sadie Sink, Jon Bernthal, and Mark Ruffalo. Michael Mando will play the villain Scorpion, and Marvin Jones III will portray Tombstone. Liza Colón-Zayas also appears in an as-yet-unspecified role.
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2026-03-12 17:02