
During the recent, and now receding, pandemic, demand for UPS’s package delivery services experienced a rather enthusiastic surge. It was, for a brief, shining moment, as if everyone had collectively decided to take up online shopping as a full-time hobby. Then, quite logically, people began to venture back into actual shops, preferring the tactile experience of purchasing things rather than waiting for a cardboard box to arrive. E-commerce didn’t vanish, of course, but the abrupt return to normalcy (a concept that remains, to many, deeply unsettling) did rather alter UPS’s demand landscape. Management, in a display of commendable forward thinking (or perhaps just a desperate attempt to avoid being swept away by the tide), decided a business overhaul was in order.