Dakota Johnson Strips Down For Calvin Klein In New Spring 2026 Campaign

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From Madame Web to Calvin Klein model.

Dakota Johnson is starring in Calvin Klein’s Spring 2026 ad campaign, her first collaboration with the brand. The campaign will highlight Calvin Klein’s denim and underwear lines.

Calvin Klein unveiled a new campaign on Monday, calling it a simpler, more minimalist approach to their classic look. See photos and a video of the actress featured in the campaign below.

Dakota Johnson fronts Calvin Klein’s new campaign

I’m loving the new campaign photos! Dakota Johnson looks amazing in these really simple, effortless outfits – think comfy baggy jeans, cool denim jackets, and even just Calvin Klein underwear. It’s all about a relaxed, natural vibe, and she absolutely nails it.

The company’s new campaign showcases its latest denim styles, as well as its Ultralight and Icon Cotton Modal underwear. The campaign also features the Perfectly Fit Ultralight Bra and is planned for Spring 2026.

Calvin Klein leans into denim and sensuality

Calvin Klein’s new campaign features several key pieces, including the Archive High Rise Slim Jean – a style they say is iconic from the 1990s – as well as the Baggy Jean and Relaxed Trucker jacket.

The brand’s new campaign focuses on feelings of comfort, confidence, and sensuality, and shows the model enjoying a relaxed day at home.

Gordon von Steiner directs the campaign

Calvin Klein says the campaign was directed and photographed by Gordon von Steiner.

The company explained that the photos and video aimed to be playfully suggestive and funny, but ultimately highlight the new collection.

Dakota Johnson talks the Calvin Klein vibe

Johnson explained in a press release that Calvin Klein jeans and underwear are classic pieces, and the new campaign is all about feeling confident, comfortable, and sexy however you choose.

In an interview with Elle, Johnson explained that the photoshoot’s relaxed and sensual vibe felt fitting for her current life stage. She also shared her love for the brand’s comfortable, ripped jeans.

Campaign launches now

Calvin Klein’s Spring 2026 campaign began rolling out worldwide on March 9th, appearing in stores, on their website and social media, and in outdoor advertising.

The brand’s campaign page also says Johnson is wearing new denim and underwear this spring.

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2026-03-10 03:31