
Dakota Johnson is the latest celebrity to star in a Calvin Klein ad campaign. For the Spring 2026 collection, the actress models a range of underwear and denim clothing with a 1990s-inspired look.
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Gordon von Steiner photographed and directed the campaign, opting for a calm and understated approach. Rather than relying on elaborate sets or action, the visuals show Johnson enjoying simple, everyday moments like relaxing and reading at home. This was done to create a natural and confident feeling, staying true to Calvin Klein’s established brand identity.
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This campaign’s clothing focuses on comfort. The brand’s Ultralight and Icon Cotton Modal underwear lines are made to feel incredibly light and supportive. A key piece is the Perfectly Fit Ultralight Bra, which uses special spacer cup technology for a lightweight feel and flattering shape.
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Denim is a central element of the collection. Several pieces draw inspiration from classic Calvin Klein designs from the brand’s archives. For example, the Archive High Rise Slim Jean revives a 1990s style with its high waist and straight leg, and it looks great with a vintage-wash trucker jacket. The campaign also features the Baggy Jean, a relaxed, loose-fitting style that embodies the casual fashion of the 90s.
View this post on InstagramA post shared by Calvin Klein (@calvinklein)
View this post on InstagramA post shared by Calvin Klein (@calvinklein)
Magic Johnson’s involvement in the campaign showcases Calvin Klein’s commitment to uncomplicated style and comfortable, everyday wear. The campaign steers clear of excessive or flashy looks, opting instead for natural poses, timeless materials, and easygoing fashion.
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2026-03-09 16:14