Lilly’s Weight & the Investor’s Purse

Novo Nordisk, purveyor of Wegovy, directly challenges Lilly’s Zepbound. They’ve announced a cut in price, a lowering of the barrier to entry for those seeking to lighten their load – and, more importantly, for those who profit from the effort. A one-month supply, once exceeding $1,000, is now slated for $675. A significant reduction, yes, but one that feels less like generosity and more like a calculated maneuver. The change takes effect in 2027, giving the market time to adjust, to absorb the shock of diminished returns.








