Ferrari: A Margin of Safety in a Luxury Segment

Ferrari’s operating margins consistently exceed those of its peers, a phenomenon attributable not merely to brand prestige, but to deliberate supply management. The company actively restricts production, maintaining an imbalance between demand and available units. This strategy, while seemingly counterintuitive, reinforces exclusivity and mitigates the need for price discounting—a common affliction within the broader automotive landscape. The introduction of technologically advanced features, often originating from Formula 1 development, further justifies premium pricing. This is not simply a matter of marketing; it is a function of demonstrable product differentiation.






