Opendoor’s Descent: A Study in Market Delusions

Opendoor, in its ambition, seeks to disrupt the ancient and often brutal world of real estate. The iBuying model – the acquisition, renovation, and resale of homes – is predicated on a faith in algorithms and efficiency. A faith, I suspect, bordering on hubris. They envision themselves a ‘one-stop shop’ for all things housing, a grand ambition, yet one that ignores the inherent messiness of human desire and the stubborn resistance of physical property to neat categorization. It is a bold, almost Promethean undertaking, yet fraught with peril.








