
Starbucks. A place where one pays an astonishing amount for a cup of heated bean water. And yet, they persist. Truly remarkable. They’ve had a bit of a wobble lately, a bit of a “what are we doing with our lives?” crisis, but seem to be pulling themselves together. They’re paying a dividend, which, at the moment, is about $2.48 a year for every $100 you invest. Which isn’t exactly going to fund a yacht, but it’s a start. The interesting thing is, they’re pushing the limits of what they can realistically afford to pay out, given their earnings. It’s a bit like a family taking out a second mortgage to buy a slightly nicer television. Risky, but potentially rewarding. Their new CEO, Brian Niccol – a chap who previously ran Chipotle, which, let’s be honest, is a bit of a miracle in itself – seems to have a plan. He’s calling it “Back to Starbucks,” which sounds suspiciously like a desperate attempt to recapture lost glory. But it appears to be working. Sales are up, people are ordering more things, and the company is generally looking less…despondent.