Trump Promotes ‘The DeFiant Ones’ DeFi Platform to Challenge Big Banks in First Official Endorsement

As a seasoned analyst with over two decades of experience in the financial sector, I find this latest move by Donald Trump and his family into the world of decentralized finance (DeFi) intriguing. While Trump’s presidency was marked by skepticism towards cryptocurrencies, it appears he has embraced their potential as a tool for disruption.


As reported by CNBC, Donald Trump, the former president, recently endorsed a new cryptocurrency platform called “The DeFiant Ones” on his social media site Truth Social. This marks his first public endorsement of such a project. In a post addressed to his 7.5 million followers, he presented this initiative as a unified effort against the influence of big banks and financial elites. Essentially, Trump encouraged everyone to join forces by saying, “It’s high time we take a stand – together.”

For far too long, ordinary Americans have been under pressure from large banking institutions and the wealthy financial class. Now is the moment for us to unite—let’s stand up strong against this! #StandTogether

— Donald Trump Jr. (@DonaldJTrumpJr) August 22, 2024

As a long-time follower and observer of American politics, I find it intriguing to witness Donald Trump’s recent foray into the world of cryptocurrency. Having been involved in various political campaigns throughout my career, I can attest to the significance of image and branding when running for office. Trump’s announcement as a pro-crypto candidate for the 2024 presidential election represents a strategic move that could potentially resonate with a younger demographic who are more tech-savvy and interested in digital assets.

According to a report by CNBC, a Telegram channel claims to serve as the sole authorized platform for discussions regarding the Trump Organization’s Decentralized Finance (DeFi) initiative. This project is designed to pioneer the evolution of financial systems, envisioning a future of banking and investment.

At a pivotal moment in Trump’s election bid, where he aims to rebuild momentum versus Kamala Harris, the platform’s promotion arrives strategically. In contrast to his past reservations about digital currencies during his tenure as president, Trump has now openly endorsed decentralized finance. This shift is significant. Since then, Trump has introduced multiple NFT collections, welcomed crypto donations, and spearheaded a prominent crypto event (the Bitcoin 2024 conference), effectively rebranding himself as a pro-crypto contender.

In contrast to Trump’s stance against established financial entities, it’s been clarified that “The DeFiant Ones” isn’t just a passing trend like a meme coin. Instead, it’s a genuine effort aimed at revolutionizing the current banking system.

Eric Trump mentioned his love for crypto and DeFi in a post on X on August 6:

I have truly fallen in love with Crypto / DeFi. Stay tuned for a big announcement…@Trump @realDonaldTrump @DonaldJTrumpJr

— Eric Trump (@EricTrump) August 6, 2024

In mid-August, I found myself nodding in agreement with Donald Trump Jr.’s insights during a Q&A on Locals. According to a report by Cointelegraph, he highlighted the transformative potential of cryptocurrency platforms, particularly their ability to provide financial opportunities for those traditionally overlooked by conventional banking services. Essentially, he spoke about how these platforms could democratize finance, making it more accessible to all.

Our goal is to tackle a significant portion of the financial industry, which has historically shown an unfair distribution of resources. Particularly, access to funding has been limited to only specific individuals. The concept of decentralized finance, therefore, resonates strongly with me, given my experience of being marginalized in traditional finance systems.

On August 14th, according to a report by New York Post, Eric Trump characterized cryptocurrency as “digital real estate” in a conversation with them, underscoring its democratic character and convenience. He explained that it serves as collateral that anyone can easily obtain immediately, suggesting the possibility of this technology upending conventional banking and finance industries due to its swift accessibility.

A 40-year-old business leader views cryptocurrency and decentralized finance (DeFi) as potent instruments capable of speeding up the American economy. He highlighted a striking figure, stating that “in essence, around half of this nation lacks access to conventional banking.” This implies that cryptocurrencies might offer financial services to individuals who are currently outside the traditional banking system.

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2024-08-22 20:45