Deckers: Not Just Uggs & Hoka, It’s a Stealth Win

They also own Teva, which, let’s be honest, peaked in 1998 with the ironic college student crowd. But Hoka and Ugg? Those are the workhorses. Management, to their credit, didn’t just stumble into this. They actually bought these brands when they were basically adorable startups and built them into global footwear powerhouses. It’s almost…competent. Which, in corporate America, is practically a unicorn sighting.








